In this chat…On the show today, I had the opportunity to interview Marcel Petitpas, the CEO of Parakeeto, an advisory and analytics firm helping marketing agencies drive growth and profitability. What Marcel teaches us that data and formulas are not that hard. It's our processes that gum up the works. He helps us think through the power of creating standardization in an industry that prides itself on being "unique". Well, in order to deliver unique client solutions, it helps to create good back office and analytics standards. This is where we'll go with Marcel and you'll think of your business very differently after listening. Check it out.