🎙️ Why Start a Brand Podcast?

In the first episode of the Showmakers Podcast, host Ed Barker, founder of Studio 1878, explores the world of podcasting. Ed discusses why launching a podcast can be valuable for businesses or brands, highlighting the deep engagement and lasting connections it fosters. Ed covers the key benefits of podcasting, including building authority, engaging with your audience, owning your platform, and expanding your network. He also addresses common concerns such as the saturation of podcasts, having a small audience, and disliking the sound of your own voice. This episode sets the stage for future installments, which will cover essential topics like formatting, tech, marketing, and monetization.

00:00 Introduction to the Showmakers Podcast

00:31 Why Start a Podcast?

00:57 The Podcasting Boom

02:08 Building Authority and Engagement

03:15 Owning Your Platform and Expanding Your Network

04:22 Addressing Common Concerns

05:43 Conclusion and Next Steps

About Your Host

Ed Barker has been producing and recording podcasts since 2009. After a long career as a corporate marketing and strategy executive (and then a VC), Ed launched Studio 1878 in early 2025 with the goal of making brand and business podcasting much better. Ed is a Brit, working out of Seattle, and podcasting worldwide. 🌎

Studio 1878

A podcast development studio for the modern brand. We believe everyone has a story worth telling. Specializing in business and brand podcasts, we’ll help build your story from ideation to distribution, transforming concepts to real connection with your audiences. We produce our own shows but our core proposition is in helping businesses and creators produce something truly compelling and authentic. We’d love to help you tell your story. 😈

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