SHIFT HAPPENS

Why Starting A Charity Is A Good Thing with Gilly Norton


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Gilly Norton founded SWV to support wounded veterans, first responders, and war correspondents. What started with therapeutic ski trips to Klosters, CH, evolved quickly into employment support, pain clinics, and mentoring when veterans revealed their biggest challenge: finding work despite their injuries.

Recognizing that conventional PTSD treatments were failing, Gilly raised $1.5 million to fund the UK's first MDMA-assisted therapy trial for veterans. Despite regulatory hurdles, the initiative gained backing from General Nick Carter and national media attention. Gilly is now lobbying to make research more accessible and affordable.

Apart from the Ski Program in Switzerland, SWV also runs annual ski programs, the Rivers Employment Initiative, and a global political risk conference. Gilly's key message: the human cost of war doesn't end when the conflict does—PTSD affects people of all ages, with an average patient age of just 36.

 

To learn more about how to support SVW visit their website: Supporting Wounded Veterans

Instagram: @supportingwoundedveterans

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This podcast is created, produced and hosted by Claudia Mahler.

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SHIFT HAPPENSBy Claudia Mahler