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Why startup CAN'T afford to NOT do market research | Founders Korner
Today in the Founders Korner we are talking about research!
Research might be considered a boring topic BUT it is the most critical thing to do as a startup when it comes to the necessity of understanding your users, before you get deep into product development.
Our guest Filip holds a masters degree in Sociology and has over 10 years of experience in qualitative and quantitative research. He helps companies of all sizes define problems and strategy, get a sense of the market and competition, and evaluate the solutions with users. He also teaches teams on where and how to implement research in the product development life cycle and best research practices so you can better develop your product or service.
They talk about the #1 drawback to not doing research, how assumptions are business killers, why selling value is more important then features, the importance of leading with the solution before understanding the problem AND why founders must always remember to measure twice and cut once.
Watch or listen as Filip blows Sep away with his research approach!
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Our Host - Sep is the Founder of Koridor and has a colourful and seasoned history of entrepreneurship in various industries! Through his array of ventures, he has a balanced and realistic understanding of the skills and knowledge required to thrive as a non-technical founder in a technical world. Fortunately for us, his primary passion has always been to help drive like-minded entrepreneurs to success.
So whether you're just getting started or you're looking for ways to accelerate your growth, be sure to subscribe to the Founders Korner.
//Links//
Koridor's Website
Founders Academy
Email Us
//Resources//
SaaS Product Playbook
//Social//
TikTok
Youtube
Who is Koridor?
We turn founders dreams into a reality by being their dedicated technical team.
View all episodes
By Founders KornerToday in the Founders Korner we are talking about research!
Research might be considered a boring topic BUT it is the most critical thing to do as a startup when it comes to the necessity of understanding your users, before you get deep into product development.
Our guest Filip holds a masters degree in Sociology and has over 10 years of experience in qualitative and quantitative research. He helps companies of all sizes define problems and strategy, get a sense of the market and competition, and evaluate the solutions with users. He also teaches teams on where and how to implement research in the product development life cycle and best research practices so you can better develop your product or service.
They talk about the #1 drawback to not doing research, how assumptions are business killers, why selling value is more important then features, the importance of leading with the solution before understanding the problem AND why founders must always remember to measure twice and cut once.
Watch or listen as Filip blows Sep away with his research approach!
----------
Our Host - Sep is the Founder of Koridor and has a colourful and seasoned history of entrepreneurship in various industries! Through his array of ventures, he has a balanced and realistic understanding of the skills and knowledge required to thrive as a non-technical founder in a technical world. Fortunately for us, his primary passion has always been to help drive like-minded entrepreneurs to success.
So whether you're just getting started or you're looking for ways to accelerate your growth, be sure to subscribe to the Founders Korner.
//Links//
Koridor's Website
Founders Academy
Email Us
//Resources//
SaaS Product Playbook
//Social//
TikTok
Youtube
Who is Koridor?
We turn founders dreams into a reality by being their dedicated technical team.