Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it. So he launched a multiyear research project to find out. In his book "Why Startups Fail," Eisenmann reveals six distinct patterns that account for the vast majority of startup failures. In this episode we discuss some of those patterns so you know exactly what to avoid when starting your own business or launching a new entrepreneurial project within your organization.

Whether you’re a first-time founder or looking to bring innovation into a corporate environment, you'll find tremendous value from our conversation with Dr. Tom Eisenmann.