Ever started a project & realized somewhere in the middle that you've been working on the wrong thing entirely?

Not wrong as in bad.

Wrong as in … out of order.

& now you're the one holding the bag.

Let's look at:

→ What a window of dry weather & a pile of razor-sharp metal sheeting has to do with how you sequence your client work

→ The email engagement that's 3 weeks in … with no emails written yet & whyit's the right call

→ Where "AI slop" actually comes from (hint: it's not really about AI)

→ The list of things that look like Step 1 but aren't even close

→ The question that immediately changes the quality of your work

You'll look at every deliverable on your plate a little differently.

In a good way.

Read along with the newsletter.

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