In this episode hosted by Dan McCracken, we talk to youtube content creators Steve Dangle and Rick Zamperin about how social media has created many different avenues for sports media personalities to create their own product. Rick and Steve have both gone on their own paths to create their own brands and podcasts on youtube. Steve Dangle is most known for his "Leafs Fan Reaction" youtube series where he reacts to every single game the Toronto Maple Leafs play, while Rick Zamperin worked for the radio station CHML in Hamilton, Canada for 23 years, and worked as the play-by-play commentator for the Hamilton Tiger-Cats for 8 years.