Today, many of the most successful organizations on the planet intentionally use storytelling as a key leadership tool. But why? Storytelling was popular because before writing was developed, the success of communication was measured largely by how much of it was remembered by the audience. But do powerpoints and lectures evoke the same retention?

So why is storytelling so effective in leadership?

In this episode of enNovo Radio, I look at the 10 reasons Paul Smith says storytelling is so effective in leadership. This list comes from his book, Lead with a Story: A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire.