We’re told to use storytelling in business, but why do stories how can you use that? What's crazy: the concept of storytelling in business is, at this point, at least 20 years old, but we don’t seem to be getting any better at it. Why not? It goes back to why the pieces of a story are there in the first place.

Find the Red Thread at TamsenWebster.com.

We’re told to use storytelling in business, but why do stories how can you use that? What's crazy: the concept of storytelling in business is, at this point, at least 20 years old, but we don’t seem to be getting any better at it. Why not? It goes back to why the pieces of a story are there in the first place. Find the Red Thread at TamsenWebster.com.

Why Stories Work How to Use Them for Storytelling in Business EP:090

The Red Thread Podcast: Simple Models for Mastering Change brings you brief, engaging looks at the mental models we use to make meaning -- and how to use them to create and communicate change. Each three- to seven-minute episode features a compelling story, framework, or example of a “red thread” and draws a quick lesson for anyone to use in their business or their life. Find the Red Thread is hosted by Tamsen Webster, Executive Producer of TEDxCambridge and 20-year change and message strategist. You can follow Tamsen on Twitter: @Tamadear.

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Why Stories Work How to Use Them for Storytelling in Business EP:090

Why Stories Work How to Use Them for Storytelling in Business EP:090