Deadlines and Detours — The Human Stories Behind Digital Business.

Why Storytelling Beats Jargon in Digital Transformation – Will Edge


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This week on Deadlines & Detours, Matthew sits down with Will Edge, Head of Product and Venture Building at E.ON, whose work spans decarbonisation, digital twins, and the future of urban energy.


Will’s career runs from Capgemini and Fujitsu to leading E.ON’s innovation venture team, tackling three missions: decarbonise cities, add social value, and reduce fuel bills.

He shares how storytelling, empathy, and creative problem-solving drive real transformation—from tracking hospital equipment with RFID tags to modelling entire cities for carbon reduction.


In this episode:


  • How Digital Twins help cities like Coventry plan net-zero strategies

  • Why storytelling and design thinking are vital in consultancy

  • The power of authenticity and feedback in leadership

  • The role of AI in the workplace (and why students should be using it)

  • The future of EV charging, induction roadways, and energy innovation


...more
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Deadlines and Detours — The Human Stories Behind Digital Business.By Matthew Barrington-Packer