Dating back more than 30,000 years with cave drawings, humans have relied on storytelling to make connections, teach valuable lessons, share raw emotions, and remember important experiences for a long time.

While storytelling isn’t a new form of communication (clearly), it’s only recently that online brands discovered its power to connect them with their consumers in a more meaningful way.

It’s clear that consumers are selective about where they spend their money, and brands that share specific beliefs and values have won the hearts of the modern-day consumer over brands that slap a logo on their product that’s made in the same factory as thousands of others.

But is storytelling the future of DTC? The founders of three modern brands believe it is.