Why Storytelling is Essential to Effective Marketing? I have been thinking a lot lately about the true meaning of storytelling as a vehicle to drive influence. “Storytelling” yields 188M search results on Google, whereas its nearest keen “Visual Storytelling” – close to 90M results. This tells you that the field is still young with lots of incredible potential for growth, in particular in the context of marketing. Stories are great instruments to convey information and influence. To realize their impact, just reflect on your recent get together with your close friends or members of your extended family.