The Fake Marketer

Why Storytelling Matters When Building An Audience


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In this episode of The Fake Marketer, Michael, Nick, and James dive into the art of storytelling and why it’s a game-changer for brands. From crafting compelling narratives in ads to leveraging personal stories for deeper audience connection, they explore real-world examples—including healthcare brands and the viral success of Simmer. The team also discusses the challenge of balancing authenticity with engagement, debates the ideal content length for maximum impact, and shares their own struggles in growing their audience. Plus, Nick has a bold new content strategy that involves ice baths and a doctor's coat—will it work?

Prefer to watch? You can find the video version of this episode here on YouTube:
https://youtu.be/L993Fwjpf8k

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The Fake MarketerBy James Urquhart