How to reach out to Marvin Magusara:

What’s a marketer to do when their link building efforts aren’t seeing the results they’re looking for? The answer may seem intuitive, but many businesses have trouble putting it into practice. To help you out, we spoke with one of our top link building strategists, Marvin Magusara, at Sure Oak and got his insights on what it takes to run a successful link building campaign.

Let’s dig in to his tips for success.

Link Building as a Value Exchange

A major component of running a profitable link building campaign is your approach. If you go into it with the expectation that webmasters will be tripping over themselves to accept your guest posts, you’re unlikely to receive many backlinks.

Instead, you should see all link building as a value exchange. What do webmasters get for linking to your website or accepting your guest post? The value they receive can be anything from well-written content that’s applicable to their website to a link exchange or free trial of your product. So long as the content that links to you is high-quality, Google will never penalize you.

Once you start looking at your approach as a value exchange, you can start to test out different forms of building links. In the next 5 years, guest posting, resource link building, and PR link building are likely to be the most effective methods for building a backlink profile. Marvin recommends A/B testing these methods to see which would work the best for your business in the long run.

You can do this testing on your own, with an internal team, or through an agency like Sure Oak. If you hire an agency, you’re better able to solve for specialization and efficiency with the various steps associated with link building.

If you choose to hire an agency, Marvin recommends finding one that tailors the campaign to your company’s specific needs.

Here’s what that looks like with our clients at Sure Oak.

Sure Oak’s Link Building Strategy

If you’re starting a link building campaign, one of your goals is likely to get results and quality links. When we develop a link-building strategy for our clients at Sure Oak, we customize it to their unique goals. This enables us to attain links that actually make a difference in that client’s ability to rank for their target keywords.

Before we begin outreach, Marvin and Sure Oak’s other link building strategists develop a competitor analysis from a link building point of view and analyze it for opportunities to receive backlinks from the same websites. If a website links to one of your competitors, chances are they’ll have no problem linking to your page as well. The results of this analysis depend on the type and quality of links the client is looking for, as well as the specific pages they want to have ranked on Google.

Once we’ve completed the competitor analysis, we move on to determining the best strategy for attaining links.

Typically, one of the best and most efficient methods for attaining high-quality links is guest posting. This enables our clients to link back to those pages they want to rank with and provide webmasters with high caliber content, satisfying the value exchange policy of link building. Other methods include PR outreach, like HARO and Just Reach Out, resource link building, and link reclamation. PR links are often the most difficult to attain, as they’re some of the highest quality available.

Once you’ve determined the best possible strategy, it’s time to execute. If you choose to work with an agency like Sure Oak, the only finger you’ll need to lift is the one that clicks the button for payment.