Hear from Larry Cohen, the president of marketing agency Axis Promotions, which creates promotional swag for major brands as he, David Adler and Beth Kormanik of BizBash discusses why swag has gone from reviled to an important business tool that when well-done resonates with attendees for a long time. Cohen shares what types of swag are popular today, including “influencer kits,” tech products, drinkware, journals/notebooks, apparel, and more. A must-listen for anyone who wants to build brand awareness.