Why would a successful vegan restaurant avoid marketing itself as vegan?

Kristen Corral, co-founder of Tacotarian, joins Ty Wilson to explain why the brand focuses on serving great Mexican food first and plant-based food second. She shares why she believes the word "vegan" can turn customers away, how Tacotarian has grown to six locations with national franchising underway, and why building community is at the center of every business decision.

From choosing franchise partners who fit the brand's values to launching an e-commerce business built around Tacotarian's proprietary products, Corral explains how multiple revenue streams can strengthen a restaurant business. She also shares why local community partnerships have become one of the company's most effective marketing strategies.

Episode Links:

Kristen Corral LinkedIn: https://www.linkedin.com/in/kristen-corral/

Kristen Corral: https://kristencorral.com/

Kristen Corral Instagram: https://www.instagram.com/thekristencorral

Tacotarian: https://eattacotarian.com/