John Hamilton has coached over 600 entrepreneurs. This is how he built The Uncommon, a coaching and mastermind community for entrepreneurs who feel misunderstood by everyone around them.

In this episode we cover:

• The 30-day full money-back guarantee, and how it forced him to get ruthless about exactly who he works with
• How a pro Call of Duty career turned into four founders paying £150 a month for a weekly group call
• The £15k mentorship with Phil Graham that finally gave him the courage to call himself a business coach
• Why vision, not tactics, is the number one problem holding business owners back
• The eulogy exercise that left one of his clients in tears
• Why he only owns 43% of his own company, and how giving away equity built a business that runs without him

John also shares the reading list he actually rates. Rich Dad Poor Dad gets a 2 out of 10.

John Hamilton is co-owner of The Uncommon, a coaching and mastermind community for entrepreneurs. He's coached over 600 business owners and added £5 million to his members' income. No big exit behind him. Just eight years of pure repetition.

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Connect with John: https://www.linkedin.com/in/john-hamilton-coach