On this episode of Present Potential, I’m excited to speak with Ben Wise—a digital marketing leader, behavioral science enthusiast, and programmatic sales expert at Google.

Ben brings over a decade of experience at Google, where he now leads the programmatic sales team, partnering with major agencies and brands across Canada to drive impactful advertising results. 

Beyond his role at Google, Ben is also the co-founder of Captivate, a platform dedicated to enhancing persuasion skills through the psychology of influence. His monthly newsletter, Captivate, and his corporate workshops provide powerful insights on how psychology and behavioral science can elevate communication and sales.

In our conversation, Ben shares his journey from boutique consulting to Google, how his path led him to specialize in digital marketing, and the insights he’s gained on persuasion, leadership, and community engagement.

Tune in to listen to the conversation as we explore Ben’s career, his approach to persuasive communication, and his passion for mentoring and supporting his community.