Hello, everyone. I’m Eric Jordan, and today I want to talk about something that’sabsolutely crucial when you’re thinking about the value of your business—howtangible and intangible assets are connected, not just in theory, but byCanadian law and proven valuation practice.

If you’re a business owner, lender, investor, or advisor, understanding thisconnection can make a huge difference in how you position your business forsale, financing, or growth.