WHAT IF THE REAL CHALLENGE FOR FOUNDERS WASN’T BUILDING THE TECH—BUT TELLING THE STORY?

In this episode of UNCODED, Maurizio Grassi sits down with Joel Benge, a technologist turned communication strategist, who helps founders transform raw innovation into compelling narratives.

Joel shares why even the smartest solopreneurs hit a wall when they cling too tightly to their product—and how scaling requires more than code. Together, we explore:

• Why investors don’t care about your tech, only your outcomes
• The messy reality of AI startups growing too fast, too alone
• How Joel uses a “card game” to unlock authentic messaging from founders
• The danger of generic slogans that sound good but mean nothing
• Why AI might be useful for prompts—but never replaces human storytelling

If you’ve ever wondered how to move from “cool technology” to a clear message that scales teams, wins customers, and convinces investors, this conversation is for you.

🎧 IN THIS EPISODE

Joel Benge unpacks how technologists can find their voice, involve their teams, and create messaging that truly connects.

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👤 HOST & CREW

Host: Maurizio Grassi

LinkedIn: https://linkedin.com/in/mauriziograssi

Voice-over & Editing: Riccardo Grassi

Produced by Zero2Stars