In this episode we discuss the common misconception that technology is simply a cost center for businesses. We share insights on how technology can actually drive growth, increase efficiency, and enhance the customer experience and provide real-life examples of companies that have transformed their business through technology investments. This episode also covers the importance of having a technology strategy that aligns with business goals and how to measure the return on investment in technology initiatives. Tune in to learn why technology should not be viewed as a cost center but as a catalyst for growth and success.