We walked past an agency activation in Venice that no one was using. That kicked off a full conversation about why agencies keep selling ideas that die on arrival.

Plus: the internet lost its mind over a hockey photo, designers are spiraling, and we explain why you should go news sober immediately.

0:00 Intro

2:02 Storytelling Hooks That Work

5:48 H&R Block's $500K Green Screen

9:39 VaynerMedia Made This

12:00 Why Armra's Billboards Don't Work

17:36 Gucci's AI Backlash

23:35 Jack Hughes and the AI Photo War

31:00 Designers Are in Shambles

36:15 The Internet Creates Fake Problems

41:10 Claude Built This Unprompted

44:00 The $75K Brand Sprint Model

As always, thanks for watching. Let us know your feedback in the comments.

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