If you're serious about finding a niche for your agency, it's a good idea to have a strong program behind it.

That way everyone involved in the process spends every day obsessing over one type of insurance. 

Creating that type of experience almost goes beyond just being an "expert" and into the uncharted territory of awesomeness. 

The best part about that whole niche/program combination is it has the ability to bring you closers to the things you care about more.

Chris Leisz, RPS President of Programs, talks about all the ways you can customize a more specialized insurance experience.