What truly sells a product? Is it facts and a reason? Is it flashy lights and celebrity faces? Or is it something even more fundamental?  On today's episode we are joined by Dr. JJ Peterson, the Chief of Teaching and Facilitation at StoryBrand, a company that teaches businesses how to clarify their messaging to connect with clients and sell their services more effectively.  We discuss the important role narratives play in marketing, what we can learn from Pixar, and how something JJ said in 2018 literally changed the course of RVRB. 

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