Using a free online translator is like playing the game of telephone, but with a robot. To see how online translators can make content lose meaning, try pasting some text into Google Translate, then translating that text back to English. Your original text will have a different context or meaning. This becomes more true as the length and complexity of your text increases.

The best translation providers utilize translation management software to manage projects with efficiency, cut down on your costs, and ensure that your target audience receives consistent, clear messaging.