You can go out and get yourself a sheet made, you can go out and get a patent and you can do all these things and build a prototype. But that phone call is the first opportunity that somebody that is a professional within the business can tell you your idea is not good.

And that's why the boogeyman shows up when the phone calls start to happen. And so I wanted to jump into how do you expel that boogeyman, how do you get them out of your world? And it was something that I had to face in a big way.

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