Because Marketing is the Parent company and Business outcomes is the Holding company. #marketing #business #outcomes

Why the Business Case in Advertising

The Transient Identiti podcast is a weekly chronicle of how consumer behavior continuously redefines the Rules of Engagement for Marketers. With an eye towards the future, we’ll discuss Consumer Psychology, Consumer Truths, DTC, Chasing, Revenue Return and Attribution, Marketing Paradigms, Real vs Fake Influence, Branded Content, Decision Making Models, WTF is Path to Purchase, Future of Voice, the Connected City, Why Go Live, etc

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Why the Business Case in Advertising

Why the Business Case in Advertising