Today’s snippet of wisdom comes from the book “Legacide” by Richard Mulholland.

He highlights how being the best in whatever market you are in is the holy grail. However, this is hard to achieve and quantify. What is the best? We all have different standards and definitions of what the best is.

Instead, Rich says we should try to be the favorite.

Don’t fall into this trap of being the best, instead, figure out how to become your target audience’s favorite.

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