Most gyms aren’t broken.
 They’re working exactly as intended.

In this episode, I break down the uncomfortable truth about big-box gyms and why they fail most people — not because you’re lazy or undisciplined, but because the entire model is built to rely on your willpower, not a system.

Here’s what we cover:

• Why $10/month gyms bank on you not showing up
• How “I’ll just be more disciplined” is a lie that keeps people stuck
• Why inconsistency isn’t a motivation problem — it’s a structure problem
• The role self-worth plays in why people won’t invest in their health
• Why spending more on yourself actually leads to better results, not guilt
• How accountability, coaching, and environment change everything

If you’ve ever:

• Joined a gym with good intentions and slowly disappeared
• Told yourself “this time will be different”
• Felt frustrated that you know what to do but can’t stay consistent

This episode is for you.

Because transformation doesn’t happen through hope or willpower —
 it happens through standards, structure, and support.

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 Greg Brown | Transcend Performance