Welcome to the business world, where email lists are the elusive holy grail! You've probably heard a ton of conversations about building a mailing list, why you need a mailing list, HOW to build a mailing list, why you are a horrible person if you DON'T have an email list, etc. (GASP!!) We know there are a ton of resources out there for email marketing, but we are about to break down for you WHY the heck we have mailing lists and what we use them for, plus we sneak in a brainstorm sesh about how to utilize email lists for product-based businesses.

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