With over 32 Million dollars raised on Kickstarter, Peter Dering, CEO of Peak Design is best known as the king of Kickstarter - but in environmental circles, Peter is also known as the Co-Founder of Climate Neutral - the largest carbon neutrality certification body in the world.  

In today's episode, our conversation with Peter dives deeply into two subjects — why companies should offset their emissions and the benefits of creating a value-driven business that prioritizes employee happiness. After chatting to Peter about his relentless optimism and how a strong work ethic can be developed by building the right team, we discuss the values and purpose that Peak Design is founded on. We then reflect on Peter’s goal of giving his employees the best shot at fulfillment, how outside investment affects company culture, and why value-first companies have such high employee attraction and retention. 

From fostering an ideal work environment, we jump to exploring Peter’s view that companies are responsible for their environmental impact. He unpacks the reasons that companies should pay to offset their emissions before explaining the different types of carbon emissions. We talk about what it takes for companies to become truly carbon-neutral and how the failings of the limited carbon certification industry-inspired Peter to co-found Climate Neutral. Near the end of the episode, Peter pulls back the curtain and gives listeners advice on creating a successful Kickstarter campaign, along with details on the peer-to-peer marketplace that he’s developing. For the full episode, check out one of the links below:

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