From Gen Zs to Rihanna to kidults, a toothed toy named Labubu has become a global craze. But behind the blind boxes and unboxing videos lies something deeper: identity, belonging, and China’s growing cultural soft power.

Why the Labubu is more than just a toy craze?

At TRT World, audiences can expect balanced, in-depth reporting with a focus on global responsibility. Headquartered in Istanbul, with four newsrooms located around the world, we bring you news coverage 24 hours a day, seven days a week.

TRT World is on your TV, bringing you live reports and documentaries. Online, you’ll find articles and podcasts, which means you can take the news with you on the go. TRT World follows you.

News

At TRT World, audiences can expect balanced, in-depth reporting with a focus on global responsibility. Headquartered in Istanbul, with four newsrooms located around the world, we bring you news coverage 24 hours a day, seven days a week. TRT World is on your TV, bringing you live reports and documentaries. Online, you’ll find articles and podcasts, which means you can take the news with you on the go. TRT World follows you.

Share Why the Labubu is more than just a toy craze?

Sign up to save your podcasts

Why the Labubu is more than just a toy craze?

Why the Labubu is more than just a toy craze?

More shows like TRT World Podcasts

TED Talks Daily

Global News Podcast

Ortamlarda Satılacak Bilgi

The Interview