Ric Tyler reads the writing on the wall in this episode of The Briefcase: letters are costly, and the shorter a message the clearer it is for customers to read.

What You'll Learn

• In Wheel Of Fortune and real life, each letter has a cost. Optimizing your signs will optimize your spacing and your spending.
• A shorter sign is easier to read, especially for a busy customer. If you respect the passerby's time, there is a greater chance the passerby will respect yours.
• By cutting out redundancies in your messages, you will deliver them more concisely, and with less effort.

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