In this episode, Senior Director of Sales and Channel Programs at Cox Business, John Muscarella, is joined by Maryann Balbo, Group Vice President at Cox Media, to discuss why intentional marketing is critical for any business, and how media is an effective tool for creating awareness. Leveraging Maryann's deep expertise, she shares the importance of understanding the voice of your company, how you can find an angle that positions you as the expert, and how can you use your point of view to stand out and amplify your brand no matter your size or budget.