In this episode of Jar of Genius, host Russ Perry is joined by Ross Novotny, Founder of Now Pools. Together, they delve into Ross's fascinating journey from real estate to creating his own subscription-based pool and spa company. Ross shares the challenges of manufacturing and shipping pool equipment from China, the power of a simple and approachable brand name, why the "perfect plan" never works, and why temporary pools make you appreciate summer fun more than permanent ones.

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