Hardcore Zen

Why the Pharmaceutical Industry Needs to Think Like Quentin Tarantino


Listen Later

Uses Quentin Tarantino's filmmaking style as a metaphor to illustrate how the pharmaceutical industry needs to move away from outdated, formulaic strategies and embrace a more creative, character-driven approach. When it comes to commercial model innovation, drug companies must rethink their storytelling by creating unique, original narratives.

...more
View all episodesView all episodes
Download on the App Store

Hardcore ZenBy John G. Singer