Khadijah Plummer wholeheartedly believes that marketers need to develop strong working partnerships with sales teams. As a former Business Development Rep, she understands the roles of a marketer and salesperson inside and out. In today's episode of The Content Callout, we talk about improving the relationship between sales and marketing, who to develop relationships with, and how a sales lens can make your marketing content more impactful. 

Outline of This Episode

• [1:33] Khadijah’s three rapid-fire actionable tips
• [2:44] How to interview for a marketing position
• [4:47] How to improve the relationship between sales and marketing
• [7:22] You’re in a new marketing role: Who do you get to know?
• [10:06] Why develop relationships with product managers
• [11:23] How a sales role helped Khadija in marketing
• [14:44] Khadijah’s favorites in the content marketing space
• [19:44] Learn more about Khadijah and her podcast

Resources & People Mentioned

• Chris Walker on LinkedIn
• Seth Godin on Twitter
• All Marketers are Liars
• Purple Cow

Connect with Khadijah Plummer

• Follow Khadijah on Twitter
• Connect with Khadijah on LinkedIn
• Khadijah’s podcast: Content Corner

Connect with The Content Callout

• https://www.contentcallout.com/

Subscribe to The Content Callout on

Apple Podcasts, Spotify, Google Podcasts