October 28, 2019

Why the Role of the CMO is Evolving to Chief Experience Officer

27 minutes

This week on The B2B Mix Show, we speak with Dawn Colossi of FocusVision about how the role of the CMO is evolving to Chief Experience Officer.

During our conversation, Dawn touches on the following:

Understanding what customer experience entails

How CX impacts both the organization and the role of the CMO

How CMOs and sales and marketing departments should respond to changes in CX

Examples of brands and the customer experiences they offer

And more

Want to connect with Dawn online?

LinkedIn: https://www.linkedin.com/in/dawn-colossi-1a06083/

Twitter: FocusVisionInfo

FocusVision: https://www.focusvision.com/

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By Stacy Jackson | Alanna Jackson

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