In a world obsessed with cold outreach volume, former Microsoft Managing Director Stephen Oommen challenges the #1 general knowledge in lead gen with one provocative truth: cold outbound should come LAST, not first.

Having managed billion-dollar portfolios and led teams of 450+, Stephen reveals why relationship-building beats mass messaging every single time. His "Go-To-Network" approach flips traditional GTM strategy upside down by focusing on genuine connection over conversion metrics.

The conversation unveils Stephen's revolutionary three-part framework: network creation, activation, and the overlooked secret—network maintenance. His "no-agenda meeting" philosophy breaks down barriers that limit creativity and opportunity, while his practical Google Doc system shows how anyone can nurture relationships at scale.

Stephen delivers the ultimate "mic drop moment" by asking executives: "When was the last time YOU took a meeting from a cold email?" The answer transforms how forward-thinking companies approach pipeline generation in 2025.

Tune in to discover:

• Why first impressions matter less than leveraging existing trust
• How to create a self-perpetuating network flywheel
• The simple tracking system that keeps relationships top-of-mind
• Why companies that turn everyone into referral partners will dominate

Whether you're drowning in automation tools or seeking meaningful business connections that drive results, this conversation provides the blueprint for authentic networking in an increasingly noisy digital landscape.

☑️Get started with Centralize: https://andrewcmcguire.com/recommends/centralize/ 

☑️ Follow Stephen on LinkedIn: https://www.linkedin.com/in/stephenoommen/ 

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