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In this episode, Ray Quattromini speaks with Richard Howson, UK Channel Manager at Impossible Cloud, about one of the most overlooked risks in enterprise storage the US Cloud Act.

Richard explains why simply storing data in the UK isn't enough if you're using a US-based cloud provider, and how true data sovereignty requires knowing where your data lives, who has legal access to it, and how it's protected. They also dig into the real cost of hyperscaler storage, the growing demand for UK sovereign solutions across all sectors, and how Impossible Cloud is positioning itself as the go-to object storage layer in a multi-cloud world.

A must-listen for MSPs, resellers and IT leaders navigating data compliance and cloud cost control.

Chapters
00:00 Introduction – Meet Richard Howson from Impossible Cloud
00:46 What Is Impossible Cloud and Richard's Role in the UK Launch
01:04 The US Cloud Act – What It Means for Your Data
02:16 How Impossible Cloud Delivers True Data Sovereignty
02:43 Why Hyperscalers Are Failing on Cost Transparency
04:09 How Impossible Cloud Pricing Works – Zero Egress, Zero API Fees
05:11 Setting Up Buckets and Managing Customers as an MSP
05:50 Immutability, Versioning and Data Encryption Explained
06:39 Cloud Performance – Does It Match the Hyperscalers?
07:47 S3 Compatibility and Software Integrations (Veeam, Acronis, HYCU)
09:23 Ransomware Recovery – How Fast Can You Restore?
10:00 Why Impossible Cloud Focus on Object Storage Only
12:15 The Partner-First Channel Model – No Direct Sales
13:57 The Problem With Hyperscaler Lock-In
16:19 Why You Need to Understand and Classify Your Data Now
18:47 Use Cases – CCTV, Media & Entertainment, AI Training Data
21:17 API Automation for MSPs and Resellers
23:14 Why Data Sovereignty Is Now a Board-Level Decision
27:02 Where Cloud Storage Is Heading in the Next 5 Years
29:23 Wrap Up