When you're building a business, it's super easy to get hyper focused on WHAT you're going to sell. Is it gonna be a physical product? A service? Will you sell some kind of information to people?

But if we start with the WHAT, we sometimes skip or forget about the WHO. And the who is just as important when starting your biz. Take a listen to learn more about who your ideal client might be. 

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Want to follow the host? Find Janelle here: @heyjnicole on Tik Tok or Instagram,

Interested in programs and pivot advice, take a look at our website https://sidebizsmart.com/.