The words you use to describe your business may be completely accurate—but are they the same words your customers are searching for?

In this episode, Joan Weisman explores one of the most common visibility problems local businesses face: the gap between industry language and customer language. You'll learn why customers search for solutions rather than services, how overly technical messaging can hurt both SEO and conversions, and what you can do to better align your website and online presence with the way people actually search.

If your business isn't getting found as often as it should, this episode may help you uncover a surprisingly simple reason why.