But last year, the duo came together again to co-found their second startup, ToeSmith, a completely different business from their earlier medtech startup Airmed.

The startup was getting “a lot of orders”, but margins were thin and the entry into the market was late, he adds.

Although the startup bombed, the duo has no regrets since it was a “great learning experience”.

It makes sports shoes, school shoes, and casual shoes for Tier-II and Tier-III cities in a price segment of Rs 500 to Rs 1,200.

The Gurugram-based startup functions as the marketing and design platform while the manufacturing is outsourced to Asian Shoes, he adds. | To read full story, visit https://startuparound.com/read/1582417807.9592998/Why-these-IIT-ians-took-to-entrepreneurship-even-after-one-failed-startup?ref=audio_experience