Founders Future

Why This Consultant Only Works With Referrals (And Why You Should Too)


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In this episode of Founders, Future, with host Ammar Elm, Michael Edwards—Principal Consultant at The Edwards Group Texas—shares his unconventional journey from telecom executive to real estate investor and founder enabler. With 30+ years of experience building high-performance teams in sales and customer experience, Michael reveals how his "servant leadership" philosophy helps growth-stage founders craft intentional cultures and scalable operations. He discusses the pivotal mindset shift from being a "do-it-all" leader to empowering teams, drawing parallels between his corporate career and coaching real estate agents to success through discipline, consistency, and systems.*

Michael breaks down why he exclusively works with founders through referrals, prioritizing quality over scale in his consulting practice. He offers candid advice on avoiding cultural debt ("Culture must be intentional from day one") and shares his unique position as a financially independent advisor who chooses passion projects over revenue targets. From transforming struggling sales teams to building passive income through real estate, Michael's story is a masterclass in aligning business with purpose.

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Founders FutureBy Closers.io