In this chat with Lisa Bradley, co-founder of R.Riveter (a handbag company that empowers military spouses with mobile, flexible work), she discusses the power of storytelling for business growth. Lisa shares why she prioritizes podcast appearances despite her busy schedule. Lisa emphasizes that "the benefit of storytelling not only for business, but also for helping other people starting their own business is such a key component." She discusses the challenge of measuring ROI on content creation and the importance of making human connections through storytelling. As Lisa notes, sometimes you have to be willing to invest in activities "without having a data point connected to it," highlighting how storytelling creates connections that transcend products and help businesses stand out. The full-length episode featuring Lisa Bradley can be heard on Entrepreneur Perspectives.

Why This Founder Prioritizes Podcast Appearances was created by the team at KazCM.

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