The Quarter

Why this founder shut down his $250k juice biz


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Sometimes the best thing an entrepreneur can do is choose themselves over their business.

That's exactly what Jermale Eddie did when he made the difficult decision to close Malamiah Juice Bar, a successful Grand Rapids juice bar that he had built from zero to $250,000 in annual revenue in just two and a half years.

Let's dive into how Jermale built Malamiah Juice Bar and the growth strategies that led to its success, even though the business eventually closed its doors.

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The QuarterBy Matthew Gira