Wes Bush is CEO & Founder of ProductLed. The #1 Coaching Company For SaaS Founders & Their GTM Teams Looking To Scale With Product-Led Growth.

Over the last 8 years, Wes worked hands-on with 400+ SaaS companies, helping them unlock $1B+ in self-serve revenue through Product-Led Growth (PLG).

We discuss the principles of Product-Led Growth (PLG), the importance of Founder-Led Marketing and many other topics like:

- The Role of Content in Building Trust and Authority

- The Value of Newsletters in B2B Marketing

- The Impact of Webinars on Trust and Engagement

- Understanding What Drives Business Outcomes

- Leveraging Ghostwriters for Content Creation

- The Three Modes of Product-Led's Business Model

Perfect for: CEOs and founders of B2B SaaS companies focused on creating awareness, building trust, and driving pipeline by implementing a proven content process.

Don't forget to subscribe to the podcast for more conversations with industry leaders who are reshaping B2B GTM and growth.

Connect with Wes:

Wes’s Linkedin: https://www.linkedin.com/in/wesbush/

ProductLed: https://productled.com/

Connect with me:

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

Chapters

00:00 – Introduction to PLG & Founder-Led Marketing

02:50 – The Three Modes of a Product-Led Business

06:09 – Why Writing & Publishing Books Matters

08:47 – How Content Builds Trust & Authority

12:10 – Should Founders Write a Book?

14:49 – The Power of Newsletters in B2B Marketing

18:03 – Building a Product Philosophy

20:57 – The Character Diamond & Personal Branding

24:05 – How Webinars Build Trust & Engagement

26:51 – Using Ghostwriters for Content Creation

30:04 – What Drives Business Outcomes?

33:03 – Final Thoughts on Writing & Content Strategy

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