What drives behavior? What does that mean for companies? Melina Palmer, host of The Brainy Business podcast, has dedicated her career to answering these questions for herself and her clients. Her senior thesis from the University of Washington was presented at the Association of Consumer Research Symposium (India), and she has gone on to pursue a Master’s in Behavioral Economics from The Chicago School of Professional Psychology. Melina works with companies and entrepreneurs to understand the small changes that can make a big difference in product programs, pricing, change initiatives, branding, internal communication, and marketing to increase engagement and ROI.