Why this thumbnail keeps changing - Startups 101

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#startups #slidebean #thumbnail #youtube

The reason why Youtube thumbnails change is A/B testing. Essentially creators are testing one thumbnail against the other to find the winner, but that test can be repeated repeatedly to optimize through the last consequences.

And this practice extends to newsletters, email subjects, landing pages, websites, and to entire apps.

So I hunted for examples and stories from founders and product managers that could tell me more about what they’ve done and how it has impacted their work.

And I discovered, of course, how we are all essentially guinea pigs of thousands of experiments that are running all across the web, on every single page you visit: experiments ranging from simple color changes to changes that tap into the very core of our psyche.

So in this video, I want to tell you a few of the stories that I discovered, successful A/B tests that companies have run, the platforms they use to run them, and some of the best practices from our own experience doing this ourselves.


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Our team of experts can also help you write and design your pitch deck and build the financial model for your startup.


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Sidebean makes documentaries about startups, tech, and their impact on society. It is a venture-backed company that helps other startups navigate the complicated road to success. They love to cover stories around business, startups, and tech, trying both to teach and entertain.

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Disclaimer: This podcast is an independently produced audio adaptation of content originally shared by Sidebean. It was created by a fan who appreciates Sidebean’s thoughtful storytelling and wanted to make these ideas more accessible for audio-focused listeners. This is not an official production of Sidebean, nor is it affiliated with or endorsed by the channel. All rights to the original video content belong to Sidebean. If you are a representative of Sidebean and have any questions or requests, please feel free to reach out.

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