Want to learn more about OmniRocket? Book your FREE consult call: https://www.omnirocket.com/coaching

In this episode of Beyond the Cart, host Kyle Hamar, CEO of OmniRocket, sits down with Vitalii Khyzhniak, Co-Founder and CEO of OMNIsquad, to discuss how modern brands can build stronger omnichannel growth strategies in an increasingly fragmented ecommerce landscape. Drawing on his experience helping brands scale across marketplaces, social commerce, and direct-to-consumer channels, Vitalii shares why success today requires more than simply adding new sales channels—it requires understanding how those channels work together to drive customer acquisition and long-term growth.

The conversation explores how brands can design omnichannel growth strategies that align performance across channels, why TikTok Shop has emerged as a powerful top-of-funnel growth engine, and how leaders can use channel-specific insights to improve performance across their entire ecosystem. Vitalii explains why social commerce is changing the customer journey and how brands that understand cross-channel behavior can unlock new opportunities for growth. Whether you're an ecommerce founder, marketer, or operator, this episode offers valuable insights into building a more connected and resilient growth strategy.

Main Topics Covered

• Designing Omnichannel Growth Strategies Across Channels
• Leveraging TikTok Shop for Top-of-Funnel Growth
• Using Channel Insights to Improve Overall Performance

Connect with Vitalii Khyzhniak

• Website: https://omnisquad.com
• LinkedIn: https://www.linkedin.com/in/vitaliikhyzhniak/
• OMNIsquad LinkedIn: https://www.linkedin.com/company/omnisquad-official/

Follow Omnirocket to stay updated on upcoming episodes

• Website: ⁠https://www.omnirocket.com⁠
• YouTube: ⁠https://www.youtube.com/@omnirocketofficial⁠
• LinkedIn: ⁠https://www.linkedin.com/company/omnirocket/⁠

Connect with Kyle Hamar

• LinkedIn: https://www.linkedin.com/in/kyle-hamar/